M&C SAATCHI Chilanga is part of M&C SAATCHI Group, the world's largest independent marketing communications group. With 26 offices, the network employs more than 1,800 people who service over 200 clients. The agency was founded in 1995 by Maurice and Charles Saatchi (after they left Saatchi & Saatchi) and is the fastest growing start-up in advertising history. The agency started with one single principle: Brutal Simplicity of Thought. It is easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity.