Truly intelligent traffic lights In a world where autonomous (intelligent) cars are a reality, we believe that traffic systems need to also become intelligent. View-Factor is a system that allows cities to reduce pollution, commute times and driver stress by providing real-time and detailed traffic information for immediate reaction. View-Factor also provides invaluable information for mid to long term city planning by aggregating data and making it available through simple interfaces. View-Factor provides true intelligence to traffic systems making Smart Cities a reality Traditional traffic control systems: -Produce unnecessary waiting times on intersections -Increase pollution due to system inefficiencies (CO2 and noise) -Generate physical and mental stress in drivers -Generate distrust on the which in some countries leads to a lack of respect in traffic lights causing accidents in intersections. Current road/city planning is based on studies that are: -Done once but are not updated with new contexts and traffic patterns -Incomplete and inaccurate studies -Not appropriate and not well designed -Expensive View factor is an intelligent system that encapsulates basic concepts The View-Factor system consists of a camera per traffic light plugged into a small but powerful computer which runs View-Factor’s software. Our software analyzes live images detecting the amount and type of vehicles within a certain path to provide immediate and actionable information. View-Factor Cloud further processes and aggregates the captured data to provide actionable information to city planners.