With a breath of fresh air, a new look and a single-minded personality, LBW is and will be a collective built on its own ambition, its work and its people. Strategic and creative. Your secret weapon. A branding and marketing champion working with the world's most forward-thinking athletes, clubs, businesses, and sports organisations to maximise the way they monetise their personal brand, strengthen fan loyalty, influence and impact an ever-growing fanbase, while minimising the investments of time and money. In our connected world – where we’re always plugged in, constantly moving from platform to platform and accessing content on demand – sport retains the power to blend messages on a global level, uniting audiences through their universal passion.