Congratulations! It is an exciting time to launch a startup. You have a great idea, you develop it and unleash on the world hoping they are as excited about is as you are. Biggest mistakes startups make is selling to customers why they are excited about their product, not why the customer should be excited about the product. It is an extremely common problem, but not always an easy shift to make or even recognize, especially when you are so close to it. Unfair Advantage Consulting helps create a message that resonates with you customers. The benefits to you are not only more sales, more quickly, but a lower cost of acquisition per customer. If you create a message that is consumable by your customers, you will not need as many and especially as expensive resources for each sale. Unfair Advantage engagements often start with a Tune Up program to really uncover your value to your customers, which could be partners, consumers, or VCs. VC's love referring Unfair Advantage to their clients because it is a quick, cost effective way to get their investment paying off sooner. Don't be satisfied with the pace of growth, let us help you get an Unfair Advantage in the market!