This is Dementia is a social enterprise aiming to raise awareness of Dementia through the sale of sustainable t-shirts and homeware. Our founder Lizzie's dad was diagnosed with early-onset dementia at 58 years old. Her family receive incredible support from Dementia UK, and through our work, we hope to increase awareness of dementia as well as the presence of Dementia UK's Admiral Nurses in boroughs across the UK. This is why 100% of net proceeds are donated to Dementia UK's who do amazing work to help those affected by dementia and their families. Mindful manufacturing and ways of working are also at the core of this project, minimising the environmental impact wherever possible.