Everybody already sells the same thing you do. At least that's how it feels. So how do you go from being one of a million choices... to the ONLY choice? That’s what I help you figure out. When people think of “branding,” they often think of a logo and color palette. But you can’t start there. Not if you want to stand out, be competition-proof, and have a North Star that guides every single element of your business. That’s the job of your brand strategy. It brings together your big message, your personality, your promise, your values, your customer’s worldview -- and yours. It’s the unique space you occupy in the minds of your audience. It guides you in every single way or place you can make an impression, from your tagline to your emails and blog posts to the way your employees say “hi” and “thank you” to your customers. When we work together, you’ll find that the process clarifies everything in the business that was muddy in your mind. That clarity not only serves as a blueprint that keeps all your communication and branding cohesive... It makes your brand a beacon to the exact people you want coming through your doors. I'm Rebecca, a brand strategist who helps business owners, educators and entrepreneurs clarify what they do better - and differently - than anyone else and talk about it in a way that makes people care. Calling upon 20 years of experience and an MBA in marketing and management, I work with corporations, universities, startups and solo entrepreneurs to define and refine their positioning, ensure a unique and consistent voice across all customer touch-points, and craft a compelling brand story and messaging that hits home with their ideal customers.