The West Coast's premier outdoor music and healthy living festival occurs annually the second weekend (Fri-Sun) of June and now attracts 35,000+ guests and 700+ vendors. Over the past 5 years Harmony expanded into a major music festival and in 2009-10, Harmony added the Eco Rally Action Sports Skate Zone to attract a younger demographic. In 2008, Harmony Festival celebrated its landmark 30th Anniversary with Damian Marley as the headliner. In 2009, Harmony Festival again invested capital in the expansion of brand recognition and in pursuit of new demographics. Through the introduction of the 1st Annual Eco Rally Skateboard Competition, Harmony Festival received national and international attention and achieved new record numbers for ticket sales and revenues. The 2010 Festival reached record-breaking attendance estimated at 35,000 people over the weekend. Press outreach, both print and online, hit the mark with featured stories appearing in LA Times, Boston Globe and thousands of impressions on Facebook, Twitter and MySpace. Slightly Stoopid and Ms. Lauryn Hill rocked the main field. Eco Rally Skateboard Competition attracted the 7-16 year old demographic. This pro/am contest featured MTV, Village Voice and Rolling Stone youth oriented music. The second year of Harmony Festival’s financially successful Harmony Tea House featured freshly made baked goods, teas, live jazz and sacred music in an intimate setting. A larger VIP area with amenities elevated our VIP experience.