Client Satisfaction and Retention: Gray Rock is not a high producing sales operation. Most of our growth has come from referrals from satisfied clients or retention of clients from brokerages that have joined with us. We focus on making and keeping satisfied clients than on new business while dissatisfied clients leak out the bottom. We believe in win-win relationships. Every Call is Answered: Gray Rock feels that a caring and interested human voice is appreciated by the majority of clients. As a result, every call is answered personally by one of our insurance professionals during business hours.