contemporary fashion that go hand in hand with the latest trends and the fashion zeitgeist – irrespective of whether it’s about the designs, qualities or colours protecting the well-being of nature, animals and people. Fair, transparent and consistent. The entire value chain is important in the production of a fair, sustainable product. ‘more than organic.’ articulates precisely this essential process and demonstrates that fashion and sustainability are not contradictory in nature. ‘more than organic.’ is designed to illustrate that ‘only’ using organic cotton is not enough to achieve sustainability. Rather, sustainability concerns all stages of the value chain, as well as, in our eyes, how we operate with our suppliers, customers and employees.