Celebrating our 21st year, Alpharmaxim is a communications agency built on a commitment to make a real difference to patients, families and professionals by helping speciality healthcare clients tell their story and fulfil their promises. Healthcare marketing is not all equal. In a highly regulated industry, speciality healthcare marketing must not only remain compliant – it must also address the very specific needs of diverse areas like rare diseases, vaccines, medical devices or challenger brands. The ‘peculiar’, the ‘niche’, the ‘out-of-the-ordinary’ products all deserve special attention. They need an approach that is not typical. Not habitual. Not regular. This is where Alpharmaxim excels: in the atypical, the unusual the Special, where flexibility, agile thinking and fresh perspectives are the starting point. The way we achieve this is by concentrating on the belief changes that are needed to change behaviour, using our Belief Continuum® approach. Our Belief Continuum® shapes the way we think about each project we deliver, regardless of scale or scope and the lens of belief change is a focus for all our work. It allows us to build stories your customers can Believe. Using our expertise in behaviour change, we work with our clients to build compelling narratives, based on a blend of scientific evidence and emotion, to generate a positive change in clinical practice. Your business and brand are Special. Your communications should be too. We Believe in Special – do you? Find out more at www.alpharmaxim.com Belief Continuum® is a registered trademark of Alpharmaxim Ltd