Bedstraw and Madder is a DTC brand offering underwear that is naturally plant dyed and made using sustainable fabrics. Dyeing processes are 100% chemical free. At the forefront of the regenerative farming revolution, our 1 acre of regenerative farmland cultivating organic cotton Erode, India was harvested in 2020 to produce the Regenerative Knicker on sale from December 2020. OUR VISION : MAKING FASHION CIRCULAR We are embracing the circular economy. Shifting to a restorative system that designs out waste, reduces chemical pollution in textile processing and regenerates the environment. #underwearthatdoesn'tcosttheearth