Marketing attribution and marketing mix modelling software. Connect the dots between your anonymous website sessions, closed deals and sales. Ruler integrates your website, CRM and analytics platform data. With this in place, it'll allow you to: ➡️ Track every inbound lead ➡️ Link form fills and other lead conversions to full customer journeys ➡️ Prove your marketing return on investment by reporting on metrics like revenue instead of clicks and impressions We call it closing the loop.