Addrelevance is an AI-powered solution that reveals what (type of) content drives the decision process of the visitors of your website. This innovative Addrelevance solution goes beyond the usual targeting, segmentation, and personalisation solutions (which are based on context, search and browsing, socio-demographics data, etc.): it identifies the buying decision profile (or decision-making profile) of each website's visitor. These insights enable you to: - serve to each individual the version of an ad that will resonate the most and increase clicks - optimise the landing pages and consumer journeys on a website that convert best (eCommerce) - build email or subscription campaigns that are more successful Using AI and the buying modalities framework, it predicts which version of a digital content, digital ad, or website content will prompt an individual visitor to take action. The outcomes are spectacular: it increases the ad’s relevance, CTR, and conversion rate. eCommerce sites (looking to improve consuler experience and increased conversion, Brands (suffering from low ROI of display advertising), Media agencies (looking to increase campaigns' performance), Publishers (whose business models rely on revenue from digital advertising, and from subscription), and users (overloaded with obtrusive and non-relevant ads), all benefit from this platform.