As the leading publication for eyecare professionals, Optical Prism assists its readers and clients in successfully navigating the new and changing optical world. Today's highly educated and busy practitioners are looking for comprehensive, up-to-date articles that will guide them in the day-to-day running of their businesses. With a circulation of over 10,000, and over 25 years of optical experience, Optical Prism has proven itself as a valuable source of information on the latest hottest trends, practice management, marketing and merchandising as well as the all important subject of eye health. Optical Prism's distinctive layout and bold images highlight eyewear and features relevant up-to-the minute editorial features. Published 10 times a year, Optical Prism continues to prove itself as the magazine for eyecare professionals. Twitter @opticalprism Facebook www.facebook.com/OpticalPrismMagazine