BELL MEDIA 89X CIMX "The New Rock Alternative" Founded in 1991, 89X is Windsor/Detroit’s heritage Alternative/Rock station and music-lifestyle pioneer. 89X quickly forged an exclusive niche by introducing a new breed of influential rock music to a new generation of radio listeners. Core artists include Foo Fighters, Linkin Park, Blink 182, Red Hot Chili Peppers, Green Day, The Black Keys and Weezer. 89X also plays the best new rock first… known for breaking new artists. 89X also prides itself on having a very strong and creative programming and promotions department, along with a fun, energetic and local on-air staff that understands and deliverers to the station’s target demo. 89X is the most influential radio station with the young, trend-setting, educated and active consumer group, Adults 18-34. Advertisers looking to reach this audience can find a perfect partner in 89X!