Varsi was founded in 2013 by Massimo Scrocca as an art gallery (Galleria Varsi) in the historic center of Rome. Its scope was to explore the artistic movements of urban and contemporary art, with the aim of creating collective and solo exhibitions and of promoting public art in Italy and abroad. Over the years the gallery became a point of reference and experimentation that allowed many artists to develop and share their research. Galleria Varsi has always dedicated special attention and care to the indoor installations the artists created for their exhibitions, allowing them full expression on various levels and giving the public an experience that has crept into the themes the artists have proposed. From 2013 to 2019, over 50 exhibitions were held with the most important national and international artists, including Broken Fingaz, Etam Cru, Waone (Interesni Kazki), Borondo, Sepe, Herakut, Alberonero, Sebas Velasco, Etnik, Run, Wrong, Dulk, Daniel Munoz (San), as well as world-famous illustrators such as the American Jeremy Fish, and two historical writers such as Skeme and Blade who have narrated the roots of this artistic movement. The work done by Galleria Varsi has been recognized by the main national and international newspapers, including the New York Times, which mentioned it among the 36 main attractions to visit in Rome. In 2019 the activity of the gallery evolved into the creation of Varsi Lab, a new reality with a laboratory specialized in the production of limited edition Fine Art prints, silkscreen prints and handmade art books. In addition to its direct production work, Varsi Lab continues to exhibit and sell works of art thanks to its partnership with the co-working company Ala/34 in Rome that displays in its spaces artworks produced by the artists that collaborate with Varsi Lab.