The secret to successful leadership is putting yourself first. Deepen your understanding of who you are. Make conscious choices aligned to your values. Take actions that are healthy for you. You must be the driving force of your life and look after your needs. This is where your leadership begins. The Selfish Leader is a coaching practice with a simple belief: we’re all leaders. And to become the truest, most effective leader, we must first start with ourselves. We provide a space to be heard and understood, offering honesty, wisdom, warmth and advocacy in service of your growth. Understanding yourself more deeply heightens your levels of belief and learning, both personally and professionally. We’re led to believe that being selfish is a negative trait. It infers a focus on personal gain and a lack of consideration for others. The conventional wisdom instead says that the change we must seek to make is ‘out there’ – the people we lead, the businesses we grow, the relationships we build. Yet how can we make powerful change in the world if we are not first self-focussed for a period? How do you lead without an understanding of your own values and dreams? The change you need starts ‘in here’. Putting yourself first is the secret to personal growth and powerful change. This means uncovering your inner values, making choices aligned to them, and taking brave, powerful actions that take you beyond what you thought was possible for your life. The person you are in this place creates value and benefit for everyone and everything else in your life. It is an act of generosity towards yourself and others. The Selfish Leader is an environment to be heard and understood. Challenging yet uplifting and supportive, it’s a process of discovery that provokes powerful action. Greater clarity, deeper self-awareness, strong self-inquiry, better decisions and greater decision confidence. Start with you.