What in the world is Füdami? An unusual term—but we (as in a small group of slightly geeky young entrepreneurs) wanted to give our primo discount card a name that would be both memorable and meaningful. (Sadly, the “M&M” thing was already taken.) What surfaced was the concept of food (aka Füd—with that cute little umlaut for an “oo” sound), signifying the gastronomical delights you’ll be able to enjoy with this card. Then food met up with love (based on “amigo” and other “ami-amo” words meaning to adore, befriend, treasure, etc.), referring to how you’ll feel about all the other cool discounted stuff. Sounded like a winner to us. And thanks for asking.