Cox & Company Financial Planning is a business with strong family values, based in the heart of Waterlooville – and has provided financial advisory services to families, trustees and businesses for more than 25 years. The value of pension and investments can fall as well as rise. You may get back less than you invested. Cox & Company Financial Planning is a trading style of Lincox Ltd which is an Appointed Representative of Positive Solutions (Financial Services) Ltd. Positive Solutions (Financial Services) Ltd is authorised and regulated by the Financial Conduct Authority.