Retail Alchemy is a unique marketing effectiveness consultancy specialising in the measurement of return on investment for Shopper Marketing, Field Sales, ATL, Digital and Promotional Activity. Imagine you have just sampled a truly marvellous cake and want to know exactly what went into that cake and in what quantity. How would you go about working this out if you didn’t have access to the recipe? Enter econometrics: a statistical, correlation based methodology that allows you to do just that, except this time sales are your ‘cake’ and factors such as store location, in-store marketing, sales visits, pricing etc. are your ingredients. With over 12 years experience in the industry coupled with our intimate knowledge of retail, it has led us to establish what we believe is the first consultancy that is truly geared toward measuring the effectiveness of in-store activity.