Who we are In 1997, following the creation of a multidisciplinary team of professionals formed by psychologists, sociologists, marketing analysts and anthropologists, we established IMSUD, a company engaged in market research and consulting services. Diego Lucino (diego.lucino@imsud.com.ar) and Paola Negrete (diego.lucino@imsud.com.ar) are partners in the company. Our history extends for more than 10 years working with many of the main companies in the consumer good, industrial and service sectors operating in the region, where we have led projects throughout Latin America and the Caribbean. What we do IMSUD – a market research and consulting company based in Argentina– provides services in the main countries of Latin America and the Caribbean. We strive to produce information that is relevant to our customers’ businesses, day after day. To this extent, our professionals apply a broad range of methods and techniques that enable operational solutions.