SWV Strategy with Vision is an independently owned Consultancy and Market Research Company, specialising in the eyewear and eye care business. Since its foundation in 2001 SWV has established an international team of consultants with solid senior line management experience in optical businesses and consumer goods marketing. In addition to ongoing reports, which are available for client subscription, SWV designs and implements projects to fulfil market research programmes tailored to the needs of the optical industry. SWV works with optical manufacturers, non-optical manufacturers, which wish to enter this sector, retailers, distributors, institutes and public bodies, trade organisations and the press and media.