There is something to be said about doing what brings out the best in you and that is exactly what we consider to be "rich." As a lifestyle brand, our community shares their story for being rich beyond the traditional monetary meaning! People need to understand that being rich in your own journey, whatever that may be (Creatively, influence, business, travel, knowledge, etc...) is the modern way. This fresh perspective is needed today because more than anything, it is organic. You can have a lot of money but that does not give you a rich mentality. To be rich is to have an abundance of something and when you make it unique to you, then it will be even more valuable than money.