NARC improves the quality and objectivity of advice offered to seniors. Quality and caring are the standard marketing themes throughout the senior services industries. Membership and certification provide a means for quality providers to differentiate themselves from their competitors. As more educated consumers demand quality care, NARC membership will become a necessity to obtain consumer confidence. The participation of informational publications and web sites for seniors and industry professionals, together with industry leaders like the chairs of the established provider networks such as Senior Network assures that NARC membership is recognized as an earmark of responsible business practices and high professional standards. Companies that join, and the individuals that seek certification, understand the value of increased knowledge of the field and professionalism in their work.