SPOAC – Sports Business Academy by WHU brings together the best from science and industry practice. In cooperation with leading companies and institutions in sports business, SPOAC offers part-time degree and non-degree programs that focus on interdisciplinary challenges and immediate applicability of the contents for the industry’s future decision-makers. With the goal to prepare future leaders and high potentials in the best possible fashion for future challenges in sports business, SPONSORs, the leading provider of information and organiser of conferences in sports business, and WHU – Otto Beisheim School of Management, one of the most renowned business schools in Europe, have joined forces to establish SPOAC – Sports Business Academy by WHU.