Trial Run is a product by Fractal Analytics. It is a data -driven, cloud-based test management product that lets companies test business ideas in-store, in-market, and on customers. Trial Run replaces un- scalable manual testing & expensive alternative products. Trial Run is a comprehensive software, covering the entire life-cycle of business experiments – from defining objectives to taking right business decisions. It strikes the right balance between being highly usable for novices and experts alike with a very intuitive user interface and easy/flexible options to begin with. Our transparent and unique cutting-edge science ensures that the results are statistically sound, and impact is precisely measured to provide actionable insights. Trial Run grew out of a nearly two decades of experimentation at Fractal Analytics – a global strategic analytics partner to Fortune 100 companies.