Atavus was launched in 2010 as Serevi Rugby. The first three years, we built out a pathway aimed at introducing athletes to Rugby and providing development and competitive play opportunities at every stage, youth through to National Team. Intersection of Rugby and Football - Since inception, our Company has focused on the shared benefits of Rugby and Football and the merits of cross training. The outcome is a dual-sport development process, as we’ve built our programs and products, we’ve been extremely fortunate to work with partners such as The University of Washington, The Ohio State University, The University of Nebraska and the Seattle Seahawks. Rebrand - In May 2015, we rebranded from Serevi Rugby to Atavus to take advantage of the opportunities afforded us in Football. Product Building -The team began building a robust slate of products & services aimed at helping coaches at all levels – youth through NFL – teach more effective, responsible tackling using the Atavus Tackle System™.