Middle Way was founded in June 2019 based on the philosophy that great marketing lives at the intersection of high-quality content and data driven results (the intersection of art and science). We are a full-service digital marketing agency focused on the medical aesthetics industry. We create content and run digital marketing campaigns for our clients to help them succeed. This can include website design and maintenance, ongoing SEO, digital paid advertising campaigns (primarily using Google & Facebook ad platforms) and social media management. Our typical clientele are med spas, plastic surgeons, dermatologists, OBGYNs, dentists, etc.