The world is full of opportunities. Opportunities for new products, new businesses, new concepts, new relationships and new thinking. The first thing we ask when we look at any new opportunity, is whether it will make a meaningful difference – a difference for society, for the environment, for the way we live. This difference does not need to be world changing. We are satisfied with something that improves individual lives. The central concept behind Disruptive Projects is to identify, develop and launch new products and services which will make a meaningful difference.