SEREIN applies professional expertise to protect families of significance to accomplish the clarity and resilience required to survive, thrive and make an impact. Founded by Natalie Fruchaud to support custodians of wealth to gain control of the things they can and to empower with competence. The few things we can control are crucial and routinely overlooked. Circumstances cannot be controlled but how you embrace situations and change may need to be. The small steps of tackling administrative tasks with the right mindset and optimum well-being embody the ‘what do we do’. We do not manage investments or provide regulated advice. We apply our expertise for exponential outcomes. As a former finance professional, Natalie Fruchaud applies 30 years of R&D within a credentialed coaching framework to empower individuals with competence and optimum mental and physical performance. Our impact strategy is working in collaboration with a family-owned shipping company is focused on: 1. Eco spec green ships 2. Ocean sustainability 3. Clean Energy (Ammonia; Hydrogen) 4. Resource Optimisation 5. Human well-being We are expanding into other transportation sectors to scale up our mission for exponential social and environmental impact.