The PLUGD’IN Marketing and Communications workshops were created by Frederic Royer, founder of Frog Telecom and Nathalie Pannequin, founder of SmOutCom, as an initiative to help people better address their marketing and communications challenges in the modern numeric world. After many years working in their respective fields, Frederic and Nathalie came to realise that people are very unfamiliar with the modern concepts of marketing and communications and are therefore often confused as to what they should do to up their game in the ever growing competitive markets. PLUGD’IN is a series of workshops that take place in London once per month. They are kept small enough for Frederic and Nathalie to be able to give their undivided attention to attendants in order to tailor to their particular needs at that precise time. The aim is for all attendants to leave the workshops with new tools and ideas to implement within their existing or new marketing strategies. These tools and ideas will help them stand out from the crowd, grow stronger and more efficient client relations and therefore improve loyalty, conversion and retention rates.