In a world full of change, conventional market research is dated and inflexible. Pre-coded attributes and lists miss out on spotting new or unknown and provides no context. Context is key to understanding new habits, behaviours, and drivers to take the right action for growth and managing risk. Qualitative sampling can easily miss out on representing the voices of all your target consumers. We are flexible in our approach to finding the right people to speak to (panel, social media recruitment, emails, SMS, WhatsApp, QR codes, or CRM databases). Our research is conducted through conversations rather than surveys, where people can express themselves freely in their own words, chat, and share voice notes, photos, or videos. We use our personalized chatbots to have these conversations at scale which means people open up, it is personal but free of judgement. We are experts at analysing open data. Not only our conversational data but also TikTok data, using a variety of structured and unstructured NLP and image AI tools, always rooted in human understanding, from experienced researchers. Our experienced people and our use of the latest technology mean we deliver depth and detail fast and affordably, to help our clients solve challenging problems around the world.