Significantly expand the state of the start-up ecosystem by leveraging the untapped potential of the Experienced Economy. This is a group for anyone over 50 hoping to start their own business. Does the answer to Australia’s economic woes lie in more people earning income until they are 70? If so, then self-employment and middle-aged entrepreneurship maybe the key. As the nature of work changes some Australians will find the best – perhaps only – source of meaningful new employment is to create their next job, rather than applying for it.