Expanding into the $3.56 trillion US market is a major goal for many international retailers. And given that online sales still only account less than 13% of overall retail sales, brands need to get into retail doors in order to reach the larger consumer base in the U.S. Unfortunately, a successful entry into the U.S. market is not simple and most retail brands fail in their attempts. Aside from being a highly fragmented market (with numerous cultural and geographic markets), the U.S. is a well-established, highly competitive, and very complex marketplace with a maze of processes and procedures. Without a knowledgeable on-the-ground representative, brands just aren't equipped with the necessary resources to gain strong footing in this market. Brands need to: Understand Regulations & Standard Practices Navigate Regional & Cultural Differences Adjust Marketing & Sales Strategies Mox Group Strategists brings 16 years of retail industry experience, helping international brands successfully navigate the complex world of US retail. We take a 3-step approach to bringing international brands to the US. Brand & Product Analysis US Market Strategy & Implementation Retail Partner & Distribution Development