Senior Response is a unique inbound and outbound contact centre facility, being the world's first telemarketing agency specifically dedicated to meet the needs of companies selling to the growing "over 50s" market. There is no doubt that the future of the telemarketing industry in the 21st century lies in niche approaches. Every consumer segment needs and demands to be treated differently, including the profile and type of agent employed. The mature consumer in particular do not respond well to standard telemarketing techniques, especially if phoned by aggressive agents. Significant age gaps between people at each end of a telephone call invariably diminishes the chances of a successful outcome. Many of our agents are 50 years old or more and constantly achieve better results than agencies employing younger staff. Logical - and proven time and time again. Why? Because our agents empathise with, sympathise with and instantly gain the trust of the mature customer. No age barrier, no communication barrier. Just well matched, one-to-one conversations. Senior Response - the most effective way to get the ear and the custom of the older consumer!