We started unsalted no sharks® out of our love for Lake Michigan. As we traveled around the US, we couldn't help but notice that other inland lakeside communities share in this local pride with a strong desire to give back. We are all passionate about freshwater lakes: enjoying what they offer, focusing on how they serve our communities, and sustaining their important roles in our ecosystem. We decided the best way to summarize this common sentiment was to name ourselves after two beloved features that provide us our safe and sweet waters. No sharks®, unsalted. Our customers loved this idea, so we began developing products aimed at celebrating lakeside communities while giving back to the cause that unites us all: water. unsalted no sharks® is a line of products designed to celebrate the lake you love, with customizable everyday tees, tanks, hats, sweatshirts and more. Our products creatively salute the fresh water, sweet life our lakes offer in a variety of styles and colors. We are apparel with purpose; our brand is designed to inspire a conscious movement focused on clean water everywhere.