Kingdom Clothing Co (KCc) came about when James VaNDaL Watson became tired of the negative messages that were being portrayed in today’s fashion. He realized that using fashion as a medium can have a positive impact on our society. KCC celebrates positive outcomes of negative situations and we feel that no matter how tough your situation is, that you can still overcome any obstacle and achieve your dreams. By rocking our gear, you are telling the world that you have overcome struggle to achieve your dream. "Always on the lookout for new designers and ready to support fresh new talent whether it be in the form of Bboy/Girls, Graff, M.C.s or DJs..”