A LOOK TO THE FUTURE SINCE 1950 For three generations our company has been designing and manufacturing furniture. It’s not just about furnishings, it’s a modern production philosophy, passion for wood and the expression of our identity. Our activity begins at the end of 1920 with our grandfather, Master cabinet-maker, and continues with our father who develops and enlarges the company, and, in the 90s under our guide: we are Magda and Flavio. Always with an eye to the future, and with the identifiable nature of all our products in mind, we set our goals on what we do best with continuous and passionate exploitation and research. Our strength comes from the balance between technology and our know-how. We don’t want a homologated or common piece of furniture but we want the protagonist of its time and space. This is the reason Pictoom was born. PICTURE + ROOM = ART IN A ROOM Two worlds in one word. It’s not just art and it’s not just furniture. It is the image that dresses a piece of furniture and it is the piece of furniture that gives shape to the image. Pictoom is a new way of experiencing art. If you want to sell something you must give customization. This is what all marketing manuals say. But what if you want to go further? If you want to create something really unique rather than customized? If you want to turn a piece of furniture into an experience … what could you do? These are the questions at the origin of this project. Pictoom is the answer. THE FURNITURE THAT WE BUY REPRESENTS OURSELVES From the furnishings, we understand so many things about people, from the colour and shapes we can perceive everyone’s tastes and lifestyle. That’s why when we choose anything we do it trying to reflects on ourselves in that choice. The furniture is identity. The Illustration is art. It is an art that has the strength to get out of paper and to create a direct link with people.