Genus Breeding India (ABS India) is part of Genus PLC- the world’s leading provider of bovine genetics and reproduction services, marketing in nearly 80 countries around the globe. Genus Breeding India Pvt Ltd is a fully owned subsidiary of Genus PLC (listed on UK stock exchange) and was established in early 2010-11. Through Genus extensive research and development programmer, its cutting-edge technology is being used to maximize the potential of dairy farms throughout the world. Genus Breeding India (ABS India) is part of ABS Global, a division of Genus plc. Worldwide Genus PLC is the owner of ABS and PIC, the two largest companies in bovine and porcine genetics respectively. Genus PLC owns Promar International, the leading livestock consulting company in the world. Genus Breeding India ABS India has also entered into a production JV with Chltale Dairy situated in Maharashtra of production of semen from the selected elite bulls in India through Chitale Genus ABS (India) Pvt. Ltd. ABS India adopts its International standards for selection of bulls for semen production with regards to genetics and health standards. ABS India has also started producing and marketing semen produced out of the live bulls imported from U.S.A. for the first time in the country. ABS India has a robust ET program for the semen production from bulls born through embryos imported from North America and genomically . In 2017, ABS India deployed Genus IntelliGen Technology in India and started first bovine semen sexing lab at its Brahma Genetics Facility, Chitale Genus ABS India Private Limited, near Pune in Maharashtra. With IntelliGen, we provide sexed genetics for breeds like Holstein, Jerseys & indigenous breeds like Sahiwal, Red Sindhi, Gir along with crossbreeds and buffaloes (Murrah & Mehsana) for the first time. We offer 21st Century technology which leads to more good quality heifers, higher profits and therefore, a better and improved way of life for farmers.