Health and wellness is redefining services and customer experience in sectors as diverse as insurance, travel, banking, retail, cosmetics and fashion. How consumers perceive and are influenced by health & wellbeing has changed forever – and with that shift comes enormous opportunity for brand owners, business creators and category challengers. In fact, Havas Media Group’s Meaningful Brands Report, 2019 notes that 68% of the population believe brands today should play a role in improving our quality of life and wellbeing, yet only 33% believe brands are actually working hard to do so. Analysing responses from 350,000 consumers in 31 countries, the report goes on to say that brands perceived to be meaningfully associated with our overall wellbeing, outperform the stock market by 134% and increase their share of wallet by up to nine times. Over the past two years, we’ve supported a cross-section of teams at University College London Hospital fast-track actionable innovation projects and experiences. Now, in collaboration with UCLH and the UCL Institute for Women’s Health, we’ve drawn on those learnings to create the unique collective that is The WellBeings.London – a team of practising medical consultants, behavioural and socio-economic scientists, alongside experienced brand and marketing experts. Through our understanding of how health & wellbeing-led behaviour influences brand advocacy, we create content, experiences and ‘Wellbeing-driven’ solutions for everyday commercial challenges – helping brands play their part in ensuring everyday people can live healthier lives, every day.