The big business news in the security technology wholesale space is the recent merger of two of the industry’s stalwarts, iTron and Zone Technology. The two companies have combined forces to create the new and larger, Alliance Wholesale Limited, which launched on 1st June 2017. Together, both companies possess a combined corporate history of 30 years. With its head office in Albany Auckland, and supporting branches in Wellington and Christchurch, Alliance’s three branches will provide all of New Zealand coverage. Each office boasts product demonstration facilities, and product support specialists will be available nationwide to assist, providing technical support and training. ‘Alliance’, reflective of the amalgamation of iTron and Zone Technology, but also of the new company’s vision of creating an alliance between all parties in the channel from the specifier, manufacturer, distributor and integrator to the end user. “We are a wholesale company and one of our core values is to support our customer’s delivery channel. Alliance’s slogan is ICT and Security – from Entry to Enterprise; an artful play on words. ICT and Security are our products of choice. We realise these technologies are becoming more closely aligned and are aware of the great importance to specialise in not only security, but IT and communication products. "Our ultimate goal is to provide our customers with the following experiences: receiving and working with great value-for-money products, assistance with growing their businesses, regular training opportunities, superior technical support, monthly newsletters to ensure awareness of latest products and technology, best business internal systems to ensure smooth transactions, implementation of customer feedback systems, market competitive products and prices, solution driven offerings and advice, and frequent product demonstrations to show live working systems.” Alliance is 100 percent Kiwi owned and operated.