Heartsome Europe GmbH operates three branches: the branch translation technology develops and markets poducts for optimising the translation process (more information under Products). The branch tourism mainly deals with consultancy fpr tourist organisation and companies in the area of eTourism and eMarketing. Customers Vega, Ziehl-Abbegg or EDQM use Araya translation tools successfully for optimising their translation process. The third branch deals with research and development in the area of smart watches and wearables. Based on his experiences in the translation and localisation area Dr. Waldhör developed Araya. This tool is constructed in a modular way and consists of several components, which are based on standards like TMX, XLIFF or TBX. Cernel applications of Araya are a Translation Memory System, which supports different SQL databases, various converters and a phrase translator combined with an easy to use translation editor.