Unike is a newly created Brazilian startup in the Paytech space with a revolutionary approach to supporting frictionless experience for consumers using tech components such as BIOMETRICS, BEHAVIORAL, PROXIMITY technologies in an omni-channel environment. Unike´s worldview is that consumer purchases can be divided into a sub-set of ‘events’ that varies in duration and with many different touchpoints of friction. Whether you are going to a concert, joining an e-learning course or renting a car, there are common elements such as reservation, payment, verifying user identity and continuous authentication and customer relationship throughout the event lifecycle. The mission is to allow all of these elements to happen with the minimum possible friction. While biometric solutions have traditionally focused on the fraud reduction applicability, Unike is turning the complete opposite direction, presenting enhancement of customer convenience, up-sell and crossing identification bridges between online and in-store environment. Unike is able to verify the customer´s face whether they are on a smartphone, a vending machine or purchasing over the counter. Unike intends to transform events – with value propositions such as ‘anywhere’, ‘anytime’ and ‘any channel’.