We like to think of ourselves as a happiness company... that just happens to sell hair products too! Our job is to make you look great and spread the word about easy, at-home blonde maintenance, with our incredible products and excellent ethics. Bold Uniq was founded on the principle of celebrating self-expression and enabling our customers to live their best lives. Bold Uniq believes that true happiness comes when we can fully be ourselves, whatever form that might take! Be Bold, Be Uniq, Be You.