To tell the story of how OREFICI watches began, we must go back to nearly a century ago in 1939 when my grandfather, Luigi Farioli, began working as an orefice, a goldsmith, on Via OREFICI (street of goldsmiths) in Milano, Italy. He was a true artisan and ahead of his time. Where Milano is known as the heart of creation in Italy, Via OREFICI is known as the soul being the most important watch and jewelry trade area for the past century. Via OREFICI is still the most important trade market in Italy for high value collectables. Today, OREFICI timepieces are crafted with great attention to detail and carry on the tradition of my great grandfather. Today’s OREFICI timepieces also stay ahead of the trends by incorporating fresh, yet timeless designs along with the latest technology. Our timepieces may be worn at any occasion and on any wrist. We invite you to create YOUR NEW PATH THROUGH time with an OREFICI timepiece.