Iconic, witty, British accessories and menswear brand. "My story began in 1985 on Chelsea's King's Road, where I had just finished a degree in immunology. I had a vintage 1930s motorcyclist brooch copied in pewter, and then went shop to shop trying to sell them. Eventually the society jewellers Cobra and Bellamy agreed to stock them, and the rest is history. I expanded from brooches to cufflinks, as this was a product that had lain dormant since the 1930s. Business rapidly grew after that, and the brand became synonymous with men's accessories as I went on to add watches, luggage, ties, scarves and finally a full clothing offer. Underpinning all Simon carter products are the core qualities of original design, the best quality, and excellent value for money. Despite the expansion of the business I believe that a whimsical English touch of individuality still runs through all the products, just as it did in those early days."