Urban Cultivator, a leader in the hydroponic industry and purveyor of sustainability and the local food movement, is working towards something big. We want to bring fresh, healthy, safe, 100% organic herbs and greens right into your kitchen. No transportation, no middlemen, no recalls; we've made it simple to provide you and your family with the best herbs and greens all year long. Providing both residential and commercial models, Urban Cultivator has also been adapted by many Canadian restaurants, including Four Seasons Vancouver and Fairmont Pacific Rim, and is a favorite of Martha Stewart, who strongly believes that the company provides an “amazing product.” Through hydroponics, our appliances provide customers the freedom of growing fresh, organic produce in the convenience of their own homes, and chefs in their restaurant kitchens. While convenience plays an enormous factor in the success of Urban Cultivator’s product, the greens that grow from the machines also have a greater nutritional value and richer flavor when compared with mass-produced wholesale varieties. Eliminating the middleman altogether, restaurant owners may save up to 90% of the cost when growing their own greens versus purchasing flats.