Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 readers Shepherd Express is regarded as Milwaukee's most popular and dependable cultural guide. Shepherd Express started on the campus of the University of Wisconsin-Milwaukee in the 80s and quickly grew beyond the borders of a college campus. Expansion took it to Riverwest, Downtown, and to its newest digs in Milwaukee's vibrant Third Ward.