Strategic Brand Storytelling through Cross-Culture Marketing AYDEA's vision is to connect the world through brands that represent unique culture and vision. We embrace and leverage cultural differences between the East and West to help companies to identify their competitive edge and navigate in the new global markets. Our mission is to co-create an authentic voice to tell brands’ stories and connect with the local audience, and strategically collaborate with local key partners for a successful launch and sustainable growth. We believe that cultivating global mindset with brands will lead to creating new innovative values and making better societies around the world.