Humans! It's all about the HUMANS! Our name says it all, but what does it REALLY mean? It means that, as expert communicators, we approach each and every project–whether it’s marketing a brand online or creating a highly engaging video presentation– with the simple mindset that we must accommodate two unique, HUMAN perspectives: What is the client hoping to achieve? And, what does the client’s desired audience truly need to feel informed to know, like, and trust the client enough to take that desired action? The question is: how do we reverse engineer our strategy so that everyone involved receives their desired outcomes?